American International Radio Inc. (AIR) and Motorola Italy organised a regional partner conference in Dubrovnik, Croatia on 20 May to strengthen their collective presence in the Balkan region. The theme of the event “Working Together to Stay Strong” centred on how to gain advantage in today’s economically challenged market.

Presentations on Motorola’s TETRA solutions, its comprehensive Wireless Broadband portfolio, the highly acclaimed MOTOTRBO digital radio system and AIR’s SafeMobile applications highlighted the competitive edge these technologies offer to channel partners. The objective was to build on recent successes and combine practical selling skills with fresh ideas to maintain a stronghold in today’s marketplace.

The event also provided training on the new features of MOTOTRBO, offering participants valuable information to strengthen their portfolio and bolster expertise. Guests were inspired by interactive discussions during which they shared their experiences and explored new strategies for growth.

AIR Executive Vice President of Distribution, Rolf Pein, said: “As our relationship with Motorola continues to grow, so does our commitment to our business partners within the EMEA region. AIR is committed to working closely with our partners during this time of financial crisis across the globe, to strengthen our collective presence while investing in the regional markets. As such, we are working together to offer our partners more dedicated technical as well as business and marketing support. We are willing and committed to help our partners succeed in their business.”