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Vertex Standard - a formidable company for over 50 years

Founded by Sako Hasegawa in Yaesu, Tokyo in 1956, Vertex Standard debuted under the name of General Television Services developing wireless communication equipment. In 1962 it began exporting its products and one of the early successes was the introduction of the HF SSB transceiver which went on to become an international best-seller.

In 1964, the company changed its name to Yaesu Musen Ltd and after nearly a decade of solid growth, established itself stateside with the formation of Yaesu Musen USA, Inc. in Los Angeles during 1973. The next couple of years saw the organisation move its main production facility to a factory in Fukushima, north of Tokyo, establish companies in both the Netherlands and the UK and list on the Japanese security exchange, Jasdaq.

Expansion continued throughout the 1990s with operations opening in both Germany and Hong Kong. The purchase of Standard Communications from Japanese organisation Marantz, resulted in the formation of Standard Co Ltd, a domestic sales company. With the further acquisition of Standard Horizon, a key player in the international overseas marine radio market, the company once again changed name, this time to Vertex Standard Co. Ltd.

Subsequent developments included the acquisition from Bosch Braking Systems of Trondule, a manufacturer of data transmission devices, the establishment of Vertex Standard operations in China and Australia and securing ISO 9001, 9002 and 14000 approvals at its production facilities.

In 2007 Motorola acquired an 80 per cent controlling interest in the company through a joint venture with Vertex Standard and Tokogiken, a privately-held Japanese company headed by Jun Hasegawa, current president and CEO of Vertex Standard. The move gives Vertex Standard access to Motorola’s global distribution channels and resources which present considerable opportunities for the company to drive growth and position itself more favourably to deliver new and innovative two-way radio solutions for professionals and consumers around the world.

Today, Vertex Standard is a truly global organisation with annual sales in excess of 21 billion yen and is a leader in the production of land mobile, marine airband and ham radios among other communication equipment and peripherals.  



The Vertex Standard Difference

Our number one goal is achieving superior customer satisfaction by delivering products and services that exceed your expectations, while our exclusive two-way radio focus is to deliver quality communications equipment supporting business productivity and public safety worldwide.

So why choose Vertex Standard?

  • Our commitment to quality and continuous improvement
  • Surpassing customer expectations around the world
  • Complete dedication to radio communications
  • Japanese innovation and design - more than 5% investment each year in R&D and state-of-the-art production technology, a highly experienced engineering team in Tokyo, Japan and a relentless focus on advanced radio communications technology
  • ISO and SGS certification to ensure product quality standards are consistently maintained
  • Reliable products built to last - all products are tested to meet rigorous military specifications for: water, dust, shock, pressure, temperature and solar radiation
  • Feature-rich solutions - our radios are carefully designed to help you achieve a maximum return on investment, and include: emergency signalling solutions built-in to most radios for user safety, durable designs to withstand harsh environments, integral voice encryption options for secure communications and compact designs to minimise waste and reduce total product cost
  • Value driven performance - maximum return on investment through engineering expertise, radio reliability and robust performance
  • Responding to business needs - from emergency response to industrial and commercial businesses, our radios are used to support a wide range of communications needs

Home | VX-231 Radio | Vertex Standard - The Company | Spotlight On
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